The offer "two ladies for the price of one" treats men less favourably than women


Two for one

The offer "two ladies for the price of one" treats men less favourably than women

An ongoing offer for e.g. two cruises for the price of one for women treats men less favourably because of their gender. 

The supply of goods or services solely or mainly to representatives of one gender is permissible if it is justified in pursuit of a legitimate objective, and appropriate and necessary means are used in order to achieve that goal. The financial interests of the business cannot be construed as such an objective.

Offering a cruise and the included price reduction only to women treats men less favourably than women because of their gender, so it violates the Equality Act.

(No. 42/39/03; TAS 137/2008)